Our aim is to develop the quality and the contents of our website in a user oriented way. With the help of cookies we collect information about user statistics and analyse the information. This is done with the help of the Google Analytics programme in accordance with its user conditions. We receive no information through Google Analytics about the IP-address of the user, only anonymous data, and we cannot identify the user. It is possible to block the use of Google Analytics cookies downloading and starting to use the Google Analytics Opt-out Browser Add-on option.
We also track visitor activity on our website with the help of Facebook pixel, which allows us to better understand visitor activity as well as to measure the effectiveness of our ads. Pixel data can, for example, help us build up target groups for our ads and define custom audiences for ad targeting. Pixel data are anonymous and we cannot directly identify the users. More information on https://www.facebook.com/about/privacy/cookies